HTML5 opens potential for true cross-platform interoperability

Developers have numerous factors to consider when creating a mobile application — devices that should be covered, the budget for the project and if there are enough resources for the chosen programming approach. While native applications are still a popular option, HTML5 is driving substantial innovations and promoting overall usability. As this language continues to evolve, organizations should recognize it as a potential option for their mobile efforts.

Many businesses have taken on bring-your-own-device policies to allow their employees to work with familiar hardware and maximize productivity. However, as more equipment enters the enterprise, it's significantly more difficult to provide programs that will suit everyone. In addition, new devices are emerging, which must be included in the development process. Business 2 Community contributor Nitin Agarwal noted that HTML5 development is the apparent choice for cross-screen and cross-platform deployment, emphasizing Web content and hybridization capabilities. While iOS and Android still remain favored for potential monetization and user reach respectively, HTML5 offers a significant advantage in that it is less time consuming to produce than native apps that must be customized for each interface.

"It's been said that in regards to the question of which mobile platform is the best to target for development, the answer is to develop for the mobile web," Agarwal wrote. "HTML5 has indeed moved to the forefront of mobile development alongside iOS and Android in terms of market share and developer adoption."

Leveraging HTML5 capabilities
While the programming is still advancing, HTML5 development provides a lot of opportunities for app builders and users alike to innovate the business environment. Financial Times CTO John O'Donovan told Mobile World Live that accessing a mobile app across a variety of platforms and devices is a key advantage for companies, but they must also figure out how to brand the product and make it available offline to be truly successful. Organizations are increasingly turning to HTML5 to experiment with its capabilities and create software that is beneficial to the overall company growth. While native apps can make better use of specific device features, these programs require specialized knowledge to build and are more resource intensive than HTML5.

"HTML5 isn't perfect – anyone who doesn't admit that would be a fool – but it's important when looking at the platforms you want to get content to," O'Donovan said. "Consumers are fed up of trying to finds apps that are in one store and not in another. HTML5 offers us the ability to be consistent across all platforms and devices."