For smaller organizations, taking on an app project can require a significant amount of work and may affect the overall quality of the product in the end. While large competitors may have the resources to maintain an in-house team of developers, other businesses will need to seek external help for their mobile efforts. As the mobile market fragments, it's becoming significantly more complex to create a successful program. Developers not only have to consider what type of language to use, but which devices will be supported and what features will need to be included. With all of these elements in play, it will be essential to join with a partner that has a positive reputation and understands the business's requirements to ensure the project's success.

Picking a capable app partner
Organizations are constantly looking to improve internal collaboration, but with mobile app projects, it may be necessary to work with a business that specializes in app development. With access to a variety of component suites, the developers can ensure that the firm receives software with the features that it needs to be effective. While the benefits of leveraging third-party services are significant, it will be essential to pick the right provider to work with. Industry expert Ashish Toshniwal told Business News Daily that in order to do this, decision-makers will need to consider the vendor's track record, strategy, commitment to user experience and agility in delivering the software. These aspects will be important in the app development process and can mean the difference between a smooth rollout or an inadequate program.

For any collaborative effort, businesses want to ensure that their employees' needs will be met, but if the provider has a history of failed projects or cannot deliver the sleek user interface the company is seeking, that vendor will not be able to meet mobile demands. The provider should be able to give examples of how they've used native and HTML5 development for various projects and present a plan regarding the app's timeline and how it will be built. This will give decision-makers peace of mind that the vendor has a strategy for their success and understands what the business wants.

"Your mobile partner should work with you to meticulously craft custom user personas, methodically analyze the competitive landscape and build a comprehensive mobile-app road map," Business News Daily stated. "Furthermore, your mobile-app partner should collaborate with you to challenge product concepts and fully flesh out key app features throughout the app development process."

Understanding app development costs
Program creation can often be an expensive endeavor, especially if users don't adopt the finished product. In order to save some money, some organizations offshore their services, but this could end up costing more than it's worth. Forbes contributor Jordan Edelson noted that offshoring app development will often lead to additional expenses, as well as cultural and communication barriers that can limit the provider's ability to meet all user needs. In addition, data leaks and IP loss are 31 percent more likely with the use of overseas services.

"It is hard enough to explain to an experienced person in the same room with you what you want to build," Edelson wrote. "Relaying this information to a person thousands of miles away and mostly through electronic communication sets one up for plenty of risk in receiving the product you were seeking. Software development is a highly involved social process with people regularly sharing complex ideas and abstract concepts."

Although the costs may be considerably lower than local firms, the quality will often not be as good as domestic providers. With all of these risks and dangers to user productivity, decision-makers must consider what vendor will best fit their needs and work to create an app that will be beneficial to operations.