HTML5 and the future of shopping

HTML5 is taking over the mobile market. Because the new programming language is so versatile, many organizations are making use of it in order to deliver content to consumers. HTML5 is used in many different ways, and it can be considered the premier programming language of the new, mobile era of technology. Due to the rise of mobility and users accessing information on the go, HTML 5 forms are a good investment for organizations that want their user base to be able to work with them no matter where they are.

A recent white paper by Soft Prodigy reported that 75 percent of Fortune 500 companies are currently in the process of deploying HTML5 mobile apps. These organizations understand that the future is in the hands of the mobile user, and these people need to be able to access their files and information wherever they are, as well as edit and change things as they need. HTML5 forms useful for mobile workers, and so are HTML5 widgets which allow users to interface with an application from the native interface of their mobile phone environment. This kind of thinking about mobility will allow organizations that take advantage of it to reach consumers in new ways.

Mobile app development may replace website development
As HTML5/jQUERY development for different platforms continues, mobile applications may become the centerpiece of brands. Twitter, Facebook and other premiere social networking sites already utilize applications to conduct the majority of their mobile business with customers, and they are both getting into the e-commerce game . The time may be coming very soon when most organizations that want to interact with customers in any real way will need to develop a mobile application in order to do so. With the advent of Twitter's 'buy' button, there are more ways that social media companies are leveraging mobility to sell more goods than ever before, reported Sporting News, and this could be just the beginning of a boom in mobile shopping.

The beauty of HTML5 lies in its flexibility. Organizations can easily use HTML5 to design websites, apps and widgets that can accommodate a variety of platforms. The use of this is that it provides them with an easier way to reach a larger group of customers, and targetting those demographics first in order to become a recognized brand in mobility may be the key to success in the economy of the future.


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