It's not hard to see why some businesses would approach the idea of building an enterprise app with a certain level of circumspection. After all, in June 2014 there were 1.2 million active apps in the iTunes App Store, and that number has undoubtedly risen since then. To call the field crowded would be something of an understatement. Indeed, there are apps for pretty much every task - both grand and minute - you can possibly imagine. For this reason, no business can be blamed for fearing that in the ocean of apps, its offering wouldn't even make a ripple, much less a splash. But not every app has to be the next Snapchat in order to be a success. By using HTML5 form to create an app that meets the needs of your clientele, your business can turn an app into a vital asset. Here are some of the ways a well-deployed app can benefit your business

  • Greater sales opportunities: Once you build and implement an enterprise app, it provides an additional platform through which you can sell merchandise. These days, people like to take care of all their business via their phones - and that includes online shopping. By offering an easily navigable mobile interface for purchasing, you will incentivize mobile users to browse your store offerings when they're on the subway to work or sitting around waiting for a meeting to begin.
  • Data advantages: Big data is part and parcel of enterprise analytics, and its role will only become more central as additional companies adopt expansive information strategies. By leveraging a mobile app, you create the perfect means of extracting salient business data that can improve your company's overall functionality. The data emitted from customers using a company app can go a long way toward helping that organization craft more tailored marketing strategies.
  • Offers that meet the needs of the customer: A mobile app presents the ideal platform through which to track patron buying trends in order to offer individually-crafted rewards. If your app detects, for instance, that one customer habitually looks into the candles your store sells, then you can use that information to offer that specific customer a deal on candles. Some people feel business reliance on technology creates a more impersonal enterprise atmosphere, but with mobile apps it's quite the opposite: You can use them to reach individual customers directly and reward their loyalty.